Knowledge Base
Browse answers by area of the app.
What is Mark and what can it do?
A quick overview of Mark and how it helps you run Meta ads.
What do I need before I start?
The accounts and access you need to use Mark.
What permissions does Mark ask for, and why?
The Meta access Mark requests when you connect, and how it's used.
Does Mark spend my ad budget automatically?
How Mark protects your spend so nothing goes live without you.
How long is the free trial and what's included?
What you get on the trial and what happens when it ends.
Is my data safe? What does Mark store?
What Mark keeps, how it's protected, and how to remove it.
What can I ask Mark?
Examples of what Mark can do for you in a conversation.
Does Mark act on its own, or confirm first?
Mark proposes changes and waits for your approval before applying them.
How does Mark use my pinned resources and business info?
Where Mark gets the context it uses to build your ads.
Can Mark manage Instagram and WhatsApp, not just Facebook?
Which Meta platforms Mark can run ads on.
Can I undo something Mark did?
How to reverse or stop a change Mark made.
Does chatting with Mark use tokens?
Which chat activity consumes tokens, and which is free.
Using a custom cover photo in lead forms
Why the cover photo picker shows your Facebook Page photos, and how to upload a new image so you can use it.
Why are my campaigns created paused?
Mark creates every campaign paused so you can review before spending.
Meta security checkpoint is blocking ad creation
What to do when Meta shows a security checkpoint while Mark creates ads.
Why isn't my ad spending or delivering?
The common reasons an active ad shows zero delivery, and how to fix them.
Why is my ad 'in review' and how long does it take?
How Meta's ad review works and what to expect.
My ad was rejected, what do I do?
Why Meta rejects ads and how to get one approved.
Why does my new ad account have a low spending limit?
How Meta's account spending limits work for new advertisers.
What campaign objectives does Mark support?
How Mark picks an objective and what it optimizes for.
Can Mark change a campaign's objective after it's created?
Why the objective is fixed and what to do instead.
Can Mark delete a campaign, ad set, or ad?
Why deletion isn't available, and what to do instead.
What is a special ad category and when do I need one?
When Meta requires you to declare a special ad category.
How does Mark choose my audience and budget?
What Mark bases its targeting and budget suggestions on.
Can I edit the creative Mark generates?
How to refine, replace, or reuse the images and copy Mark makes.
Who owns the images and copy Mark creates?
Your rights over content you upload and generate.
What image and video specs does Meta need?
Formats and ratios that work across Meta placements.
Where is my media stored and who can see it?
How your uploaded and generated files are kept.
Does generating creative use tokens?
How creative generation counts toward your token usage.
What call-to-action buttons can I use?
The action buttons Mark can put on your ads.
Why does my image look cropped in some placements?
How Meta fits one image to differently shaped placements.
How often do insights update?
When your performance numbers refresh and why they can shift.
What do these metrics mean?
A plain-language glossary of the ad metrics Mark shows.
Why don't my numbers match Meta Ads Manager exactly?
Reasons Mark's insights can differ slightly from Ads Manager.
Does Mark support TikTok?
Where TikTok fits in Mark today.
What's in a weekly report and when is it sent?
What the AI weekly report covers.
Do insights or weekly reports cost tokens?
Which reporting activity is free and which uses tokens.
What date ranges and breakdowns can I use?
How to slice your insights by time and by object.
What are tokens and how are they used?
How Mark's token-based usage works and where tokens are spent.
Do tokens pay for my Facebook ad spend?
The important difference between Mark tokens and your Meta ad budget.
What actions use tokens?
Which activities consume tokens and which are free.
Do unused tokens roll over or expire?
What happens to leftover tokens at the end of a period.
What happens when I run out of tokens?
How Mark behaves at zero balance and how to restore access.
Can I get a refund?
How refunds and cancellations work for your subscription.
How do I cancel, and what happens to my data?
Cancelling your subscription and what stays afterward.
Monthly vs. yearly billing
How the two billing cadences differ.
Why did my token usage jump?
What can cause a sudden increase in token consumption.
My Meta account won't connect
Common reasons a Meta ad account fails to connect and how to fix them.
Why did my Meta connection expire?
What causes a connection to drop and how to restore it.
I don't see my ad account or Pages, why?
Why expected accounts or Pages are missing after connecting.
Do I need a Facebook Business Manager and admin access?
The Meta access you need for Mark to work fully.
Can I connect more than one ad account?
Working across multiple Meta ad accounts in Mark.
My Meta ad account was disabled, can Mark fix it?
What to do when Meta restricts or disables your ad account.
How do I disconnect Meta or delete my data?
Removing your Meta connection or your entire account.
Does Mark support TikTok, Google, or other platforms?
Which ad platforms Mark works with today and what's next.
Can I invite teammates or share access?
Whether multiple people can share a Mark account today.
Still need help?
Our team is happy to help you get unstuck.