What is Mark and what can it do?

Mark is an AI agent that sits on top of the Meta advertising platform, which covers Facebook and Instagram. Instead of clicking through Ads Manager, you tell Mark what you want in plain language and it does the work for you.

What Mark can do

• Build campaigns, ad sets, and ads from a simple description of your goal.
• Generate creative, meaning ad images, video, and copy, in the Creative Center.
• Edit budgets, schedules, audiences, and status on the ads you already have.
• Report on performance with live insights and weekly AI-written reports.
• Research and plan, using your business profile and web research to shape strategy.

How Mark keeps you in control

Two things make Mark safe to use. First, everything it builds is created paused, so nothing spends until you turn it on. Second, Mark confirms with you before making any change to your account. You are always the one who approves budgets and launches ads.

Think of Mark as a marketing operator that handles the busywork, while you keep the final say.