Can Mark manage Instagram and WhatsApp, not just Facebook?

Yes. Mark runs on the Meta platform, so alongside Facebook it can place ads on Instagram and drive conversations to WhatsApp. Inside a chat you set the platform, choosing Facebook, Instagram, or WhatsApp, for the account you are working in.

What fits depends on your goal

Which options make sense depends on your objective and setup. For example, message and WhatsApp destinations are a natural fit for conversation-based campaigns, while a website objective points people to a landing page. Mark will suggest what fits your goal and confirm the details with you before it builds anything.

Other platforms

TikTok and Google Ads are coming soon. Today Mark manages Meta, which covers Facebook and Instagram plus WhatsApp destinations. When new platforms launch, you will connect them from Integrations the same way you connect Meta.