What actions use tokens?

Tokens are used whenever Mark's AI does work for you. Knowing what costs what helps you manage your allowance.

What uses tokens

• Chatting with Mark, since every message runs the AI.
• Generating creative, meaning images and copy. Image generation uses the most.
• Research, when Mark searches the web for market context.
• The Insights AI chat, which analyzes your data to answer questions.

What is free

• Automatically generated chat titles.
• Your weekly AI reports.
• Simply viewing insights, charts, and breakdowns.
• Uploading your own media.

The takeaway

The heavier the AI work, the more tokens it uses, with image generation and long conversations at the top. Everything routine around reporting and viewing is free. Check the usage breakdown in Plan & Billing to see exactly where your tokens are going.