Does chatting with Mark use tokens?
Yes, chatting with Mark uses tokens, because each message runs Mark's AI. This is normal, and it is how usage is measured.
What uses more
Longer conversations and heavier tasks use more tokens than a quick reply. Generating creative, especially images, and deep research such as studying your niche are the most token-intensive things you can do in chat.
What is free
Some things do not count against your tokens at all, including the chat titles Mark generates automatically and your weekly AI reports.
Keeping an eye on it
Tokens measure your use of Mark's AI only. They are completely separate from the ad budget you pay to Meta. You can watch your consumption in Plan & Billing under Token Usage, which breaks it down by source so you can see where it goes.