What campaign objectives does Mark support?

Mark works with Meta's standard campaign objectives. The objective is the goal you are optimizing for, and common ones include leads, sales, traffic, engagement, and awareness.

Why the objective matters

The objective is set at the campaign level and shapes everything below it: how Meta delivers your ads, which results are counted, and which destinations and call-to-action buttons make sense. Choosing the right one is one of the most important decisions in a campaign.

You describe the goal, Mark picks

You do not need to know the technical name. Describe what you want, such as "I want more leads for my clinic," and Mark chooses a fitting objective and explains why. If you are unsure, say so and Mark will help you decide.

One thing to remember

The objective cannot be changed after the campaign is created. If you later want a different one, you create a new campaign, and Mark can reuse your audience and creative to save time.