What call-to-action buttons can I use?

The call-to-action, or CTA, is the button on your ad that tells people what to do next. Mark supports Meta's standard options, and which ones are available depends on your objective and destination.

Common choices

• Learn More, Shop Now, and Sign Up suit websites and online stores.
• Send Message and WhatsApp fit conversation-based campaigns.
• Call Now drives phone calls, which is handy for local and service businesses.
• Like Page supports engagement goals.

How it is set

When you turn a creative into an ad, you pick the CTA and where it points, such as a product page or a phone number. If a button does not fit the ad's objective, Mark will steer you toward one that does, so your ad stays consistent and compliant.

Choosing a CTA that matches what you actually want people to do usually improves results, so it is worth a moment's thought.