How does Mark use my pinned resources and business info?

Mark builds from two kinds of context, and understanding the difference helps you get better results.

Your business profile

The description, offers, ideal customer, markets, and economics you enter in Business Info are used automatically in every chat. You do not have to repeat them. This is what lets Mark's targeting and creative fit your business without extra effort.

Pinned resources

The specific audience, pixel, Page, lead form, or catalog you attach to a chat tell Mark exactly which assets to use for that project. Pinning removes ambiguity for a particular campaign.

Kept separate per chat

Each chat keeps its own pins and history, so you can run several projects side by side without them mixing. A conversation about one product will not accidentally use the audience from another.

In short, Business Info gives Mark the big picture, and pins give it the specifics for the task at hand.