Complete your business profile

Your Business Info is one of the highest-leverage things you can set up. The more Mark knows about your business, the better its targeting, its budget advice, and its creative. This profile feeds automatically into every campaign and ad Mark builds, so you only fill it in once.

What to fill in

Open Business Info and add as much as you can:

• A short business description and your offers, each with a price range.
• The markets and languages you serve.
• Your ideal customer, and just as usefully, who is not a fit.
• The common objections you hear, and what makes you different from competitors.
• Optional unit economics: your average deal value, margin level, and lead-to-customer rate. These help Mark give sharper budget advice.

How Mark uses it

Once saved, Mark draws on this profile automatically. You do not have to repeat your business details in every chat. Ask for creative and you will notice it speaks in your voice and to the right audience. Ask for a strategy and it factors in your economics.

Keep it current

Treat Business Info as a living profile. When you launch a new offer, enter a new market, or change your pricing, update it so Mark stays accurate.