Turn a creative into an ad

Updated Jul 5, 20261 min read

Creatives in the Creative Center become ads when you attach them to an ad set. Mark handles the technical wiring, while you choose the destination and the button.

From creative to ad

  1. In the Creative Center, send the creative or creatives to a chat, or simply reference them in a chat you already have open.
  2. Tell Mark which ad set to use.
  3. Pick a call-to-action button, such as Shop Now or Learn More, and the destination link it points to.
  4. Mark builds one paused ad per creative in that ad set.

Review and launch

The new ads are created paused, so review them in Manage Ads and turn them on when you are ready. Nothing spends until you do.

Test several at once

Building several creatives into one ad set is an easy way to test which image and message land best. Meta will show them and you can see in Insights which one performs, then keep the winner.

Give each ad a clear name that hints at the creative, so your Insights reports are easy to read when you compare them later.

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