Choose a plan
When your trial ends, or when you are ready to commit, you choose a plan in Plan & Billing. Each plan gives you a monthly token allowance for using Mark's AI, so you pick the one that matches how much you expect to use.
Pick and subscribe
- Open Plan & Billing and review the available plans and their monthly token amounts.
- Choose monthly or yearly billing. Yearly costs less over the course of the year.
- Subscribe through the secure checkout, and your plan activates right away.
How to choose
If you are just getting started, a smaller plan is usually enough, and you can move up later. If you already run ads regularly and generate a lot of creative, a larger plan tends to be more cost-effective than topping up often.
Change later
You are not locked in. You can switch plans at any time from the same screen, whether that means upgrading for more tokens or changing your billing cadence.
Tokens power Mark's AI features, such as chatting and generating creative. They are separate from the budget you pay Meta for ad spend, so your plan choice does not affect what you spend on ads.